Here are some points to avoid while optimizing title-tags to be ahead in the Cyberspace, Which will help to rank higher in search results and entice more people to click on your site.
- Too Long Title Tag
Search engines display only the first 60 to 70 characters around of a web page's title tag. The rest gets chopped off and replaced with “...” so you better make sure what is important.
- Too Short Title Tag
Short and sweet can be nice, but it might be better use all the space available to tell people and search engines about the web page. Making your title tags around 70 characters is a good way to get the most out of your title tags and optimize your chances of showing up for different keyword searches.
- Too Many Keywords in Title Tag
I often notice most of the people used to dump some/lot keywords by separated by “, | -“ etc…
If your title tag is just a long string of keywords, it might rank well for those keywords, but the people searching for those words will probably be less likely to click that result because they are not like robots.
- "Home" or "Home Page" as Title Tag
It may be helpful for you, but including "Home" or "Home Page" does not help visitors or search engines. All we really care about is what the page is about, and what it offers us. Why take up space with this non-information? You surely don't want to rank for the terms "home" or "home page" do you?
- Domain Name as Title Tag
If a searcher wants what site they are going to visit to, they can look at the green URL that's visible in the search result before they click. And web pages are automatically going to rank very high (at the top unless something is wrong with your SEO) when people search for your domain name, whether it's in the title tag or not.
Put another way - Is it more important to tell people your website address, or to tell them about what you provide and show search engines a keyword?
- No Keywords in Title Tag
The purpose of your title tag is to tell people and search engines what your web page is about. If it doesn't include keywords, what it’s going to express?
