Here are some points to avoid while optimizing title-tags to be ahead in the Cyberspace, Which will help to rank higher in search results and entice more people to click on your site.
- Just the Business Name as Title Tag
I know it's usual to make your title tags be your business name, especially on your home page. But your business name is around 70 characters long or contains several of your important keywords already, you should really include so that you'll be found - and visited by people who aren't familiar with your website yet.
For example, if you were searching for a local business that sold some thing, how likely would you be to click on a search result that just said a generic name like "Jones & Jones, Inc"? You probably wouldn't waste your time clicking on a search result that doesn't make it clear the company is in your city and, or that it sells what you're looking for. Because the title tag doesn't make it clear what Jones & Jones sells, or where they're located, search engines are less likely to rank that result high in search results.
- First Few Words Aren't Important or Eye-Catching...
Research shows that people scan search results quickly. Searchers pay the most attention to the first few words in search results, and the first few results on the page.
This image shows us where people tend to click in a page of Google search results.
Make the first few words of your title tags count by including the keywords you think will be most relevant to searchers. Or write something that will catch people's attention. Put your best foot forward, and cut the meaningless fluff.
For example, I searched for "seo consultant" and found this search result. It did catch my attention and make me read the whole search entry to see if it was really what I was looking for. But many people would just skip it, and focus on the search results that mention their search terms right up front.
- Doesn't Include Geographic Location - if it is Important
If you have a physical retail location, or if you want to target customers in a specific region, you should make it clear to searchers and search engines where you're located. Include your neighborhood, city, state, or county - whatever makes most sense for your business - in your title tag and in other website content.
