Keywords are what search strings are matched against. Choosing the right keyword is thus the first thing to success. If we fail in this very first thing, we will only waste our time and money.
- Choosing the Right Keywords
It seems that it would’ve been possible to top the results for a one word search keyword before few centuries ago, but for now the cyberspace is so densely filled with sites it’s almost impossible to get top rankings for one word search keyword. It would be realistic to concentrate for two or more word search keyword.